INDUSTRY:
GRAPHISME
CLIENT:
VITRY
YEAR:
2024
EXPERIENCE:
EFFECTS
VITRY
about.
Vitry is a French cosmetics company based in Le Bignon, renowned for its longstanding expertise in beauty accessories and treatments, particularly for nails, manicures, and pedicures. With a rich heritage and demanding technical expertise, the brand combines tradition, quality, and innovation, catering to both professionals and the general public.
For several years, I have been working with Vitry in a long-term collaboration, providing UX and design insights on various projects. Similar to the approach taken for Reva Atea, my work is based on analysis, understanding needs, and gradually improving existing materials.
challenge.
The goal is to better structure information, strengthen brand consistency, and offer clear solutions tailored to the company's uses and challenges. This approach, inspired by the design sprint method, makes it possible to quickly identify points of friction, propose concrete areas for improvement, and iterate over time.
result.
The approach focused on needs analysis, identification of friction points, and progressive iteration has improved the readability of content and the effectiveness of communication tools. This ongoing work provides the brand with a solid foundation for developing its projects while respecting its heritage and quality requirements.
